The Active Parity Blog

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Read about how we are putting our experience and knowledge of marketing and design in the charity sector to good use.

Posted in Charity, Design, Graphic Design, Marketing on April 6th, 2009 by Matt Parkinson.

Nine More Ways To Improve Your Website Conversion Rate

Once you’ve built your website, the temptation is to think of it as finished. Maybe build another one. Certainly aim to drag more visitors, kicking and screaming if necessary, to your shop. This is the second half of an article started on Added Bytes.

Posted in Conversion Rates, Marketing on March 18th, 2009 by Dave Child.

On-screen Scream

You’re about to watch your film; the wine is poured, the cushions are plumped; time for a brief bit of escapism and the prospect of becoming engrossed in the drama. You’re twenty minutes in yet for some reason your eyes keep darting to a certain place in the screen…

Posted in Design, Opinion on January 5th, 2009 by Kate Jones.

Active Parity in fine voice

We were invited along to Adfam’s Carol Concert in London to see our design work in all its glory and show off our singing skills. The programmes and invitations looked great, the same unfortunately cannot be said about the singing.

Posted in Charity, Design, Graphic Design on December 5th, 2008 by Matt Parkinson.

Economic Agitprop, why not brand us whilst we’re down?

The recent coverage of the financial downturn has one curious, ever present and ominous weapon in its arsenal that seems worthy of comment …

Posted in Brand Design, Design, Opinion on November 27th, 2008 by Patrick Morrison.

Blogging in Business

Business blogging is a daunting prospect for many companies, but the potential rewards are great. They would have to be, or we wouldn’t be writing one ourselves! Learn about the pitfalls of blogging, and what you can do to ensure your business makes a success of its own blog.

Posted in Blogging on November 14th, 2008 by Dave Child.

What’s The Big Idea?

We have been talking about starting a business Blog for a little while now; we advocate the use of them to our clients when we believe they can add real value to their brand awareness online or part of their internet marketing strategy. Of course they are not right for every company and you have to be particularly careful about how and what you write.

Posted in Blogging, Marketing on November 10th, 2008 by Matt Parkinson.

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