we thrive on challenges - always creating new ideas to help our clients

the holiday planner

Luxurious travel arrangements for the discerning traveller.

Active Parity have worked with The Holiday Planner for many years and handle all their press campaigns, direct marketing and high value brochures. The sleek and delicious designs we produce for THP reflect the individual and premium nature of their itineraries helping them stand out from the crowd.

desgin and marketing communications
calendar brochure design

Calendar design - A Time to Travel

To help promote luxury travel ideas throughout the year to The Holiday Planner's customers we suggested designing and producing a luxury calendar with recommended countries and hotels for every month.

  1. Blind debossed cover on tactile, uncoated stock
  2. Stunning photography combined with high quality print techniques
India brochure design

Brochure design

A high quality brochure for The Holiday Planner's Indian itineraries dripping with illustrative elements to call to mind the decadence of the Raj. The cover has a debossed hand-drawn pattern inspired by the architecture of Hindu temples - this brochure wouldn't be seen dead with a beach shot.

  1. Blind debossed cover on tactile, uncoated stock
  2. High quality photography combined with illustration
  3. Integrate campaign with an India micro-site
Press advertising campaigns

Press advertising campaigns

Multiple adverts appear in the National Press and across a variety of specialist magazines to keep The Holiday Planner's profile running high. Different styles for different publications are all coordinated and produced by Active Parity.

  1. Coordination of multiple insertions across the national press and magazines
  2. Creative copy writing delivering spot on straplines every time
Micro-website design and development

Micro-website design and development

These micro-sites are useful when an area needs pushing or as targeted landing pages to measure the success of particular advertisements. They are design with printed brochures in mind to give the customer a seamless experience when booking a holiday.

  1. Flexible and easy to set up
  2. High value feel with fantastic photography and illustrative elements
  3. Great for tracking press campaigns and pushing individual countries

HTML email campaigns and newsletters

Keeping in touch with clients is a vital way of staying in the front of their minds. But spam, spam and more spam is not the way! These email communications are of an extremely high standard and so are a really useful, responsive marketing tool.

  1. Content designed to push different products and areas of the main website
  2. Content hosted on site which is great news for Search Engine Optimisation